Category Archives: Men’s Interest

We’ve Moved!!

Hello Lovelies,

I am sure you have been wondering what has happened to OfTheNow, it may have seemed that we have abandoned you, but I assure nothing could be further from the truth! OfTheNow is better than ever before with a new look and new address, yes that’s right we have moved! Please update your readers, RSS feeds and blog rolls to

We are much prettier now too…here’s a little peak at the new home page:


Time Marches On Never Ending

Nixon Platform Watch

Time is generally the thing most of us in the modern world always seem short on, well time and money, but unfortunately I have no money tree to tell you about. But, I can tell you how checking your watch can be just that much more enjoyable.

The key is having a watch you like to look at, and Nixon watches are just those watches. The range of styles and shapes is almost to much to wrap your head around, almost, but not quite. If you are looking for something beyond a traditional watch, Nixon should be your first (and most likely last) stop.

Many of us have shied away from watches over the last few years, preferring to use our mobiles or PDAs to get our time updates. But, Nixon watches will make you want to keep your Blackberry or iPhone in your pocket. Even if you can’t get out of the habit of checking the time on your phone, you are going to want a Nixon watch,  if only to showcase it as an accessory.

Watches are getting bigger and bolder, and women in particular, are steering away from the more dainty watches of the past and instead choosing a watch, or two or three that swallow their wrists whole. The nice thing about wearing multiple watches, beyond knowing the time in NYC, Beijing, Calcutta and London, is you don’t have to choose. And with Nixon, choosing just one can be a difficult task, especially because the styles can be so varied. Here is just a sampling:

Nixon Ceramic Player Watch

Nixon Chalet Watch

Nixon Rayna Watch

Nixon Newton Digital Watch

Nixon is not only creative with its designs, but also with its materials, which run from ceramic, steel, leather, polycarbonate, rubber, and even walnut. And with the price point ranging from about $80 to $300 CAD, you can afford to buy a few to wear all at once, or for various occasions.

At yesterday’s preview, I picked up the Time Teller, which comes in 18 different colours and now I can’t stop looking at my wrist.

Nixon Time Teller Watch

The only way I could like this watch more would be if it could stop, slow down and speed up time. For now I will settle with it being pretty and functional.


Photography: Greg Swales

Styling: Amy Lu

Grooming: Sabrina Rinaldi

Model: Taras

Quick Study

Jacket, Pants,Blue shirt, Burgandy Button Up: J. Lindeberg, Blue/Red Paisley Tie: Sand, Brown Dress Shoes: David's Footwear

Black Shirt w/ velvet collar & Grey Velvet Jacket: Sand Xo, Purple Pocket Scarf: Sand, Clear Plastic Frames: Legacy at Spectacle

Jacket, Grey Pants, & Mirror Shoulder: Ezra Constantine, Black Boots (amazonas): Quoddy

White Long Sleeve & Blue Striped Sweater: Suit, Beige Pants: Blue Blood, Desert Boots: Clarks Original

Plaid Deer Button Up & Jean Jacket: Gant Rugger, Green trousers: Gant By Michael Bastianm, Green U Neck: Suit

Navy Sweater, Jeans, White Collared Shirt: J. Lindeberg, Taupe Cord Jacket & Striped Tie: Gant Rugger

Plaid Shirt, Blue Botton-Up, Beige Pants, Plaid Belt, Navy Peat Coat: J. Lindeberg, Tortise Shell Glasses: Grandmaster at Spectacle

Red Check Shirt: Eleven Paris, Navy Blazer & Grey Trousers: J. Lindeberg, Black Shoes: Gravati at Davids Footwear