Category Archives: typography

We’ve Moved!!

Hello Lovelies,

I am sure you have been wondering what has happened to OfTheNow, it may have seemed that we have abandoned you, but I assure nothing could be further from the truth! OfTheNow is better than ever before with a new look and new address, yes that’s right we have moved! Please update your readers, RSS feeds and blog rolls to

We are much prettier now too…here’s a little peak at the new home page:


ABC and All the Way Z–Drawers for Typography Fans…

© Kent & London

I found it. Every typography geek’s dream furniture. Well actually I didn’t find it, but a friend sent it to me, because I am one of those said typography geeks.

Kent & London have brought joy to all who swoon at bold typefaces and fantastic fonts with a chest of drawers. The “Alphabet Drawer” unit  was inspired by vintage printing blocks and has 26 drawers of varying sizes, each dedicated, you guessed it, to a letter of the alphabet. It is so simple, that it is nothing short of genius.

© Kent & London

Kent and London make each solid oak piece to order using traditional methods and beautifully finishes. And yes I said solid oak, which makes it rather heavy in terms of weight and prices…the units go for £2700.00, which translates to about $4,200 CAD.

No, it’s not cheap, but this isn’t Ikea kids. This is bespoke furniture, the kind you pass on to future generations. The Alphabet Drawers are what we call “a piece” it is that item in the room you do a double take when you see it, it sparks conversation, starry eyes and big grins, even from non-typography geeks.

© Kent & London

Besides just think of the fun things you would have to think up to put in the “X” drawer…

Typography For Your Heart

© Julie Morel

You know art is successful if it makes you feel something, if you  just kind of look at it and move on to the next piece, it has failed.

If you hate it or love it, it has still evoked some kind of feeling and that makes it work. You want to talk about, you may even want to gush about it.

French graphic designer  Julie Morel‘s latest offering  is a collection of intricate and thought provoking typography based artwork that is inspired by what keeps us as humans going, our organs.

Morel collaborated with Jocelyn Cottencin on Organs, and the duo is more than successful in drawing emotion from onlookers with their  intricate artwork.

The letters of words are interwoven into their background, like that of human flesh, it is hard to see where one letter starts and ends, and that’s where the beauty lies. It’s hard to look at pieces like ” FEEL LIKE MY HEART WAS THROWN IN A BLENDER AND SOMEBODY SWITCHED IT ON,” without feeling some sort of awe or wonderment.

© Julie Morel

Creativity is certainly king Organs. Morel and Cottencin don’t want to just give you something beautiful to look at, they want you to think and feel as your eyes take in their offerings. The words they have chosen are not at random, the duo want to challenge the subconscious of their audience.

Words like “Empty,” “Blank,” “Nothing,” “Alone,” sit on their own, but each letter is somehow connected, just like our organs are all connected one another.

© Julie Morel

The concept behind Organs is certainly not lost on the viewer, neither is the beauty. We will certainly be keeping tabs on these talented ladies.

© Julie Morel